New e-publications ahead of print were posted today on our publisher’s website. Read about the significance of each manuscript in the authors’ own words.
Do Alcohol Advertisements for Brands Popular among Underage Drinkers Have Greater Appeal among Youth and Young Adults?
Authors: Michael Siegel MPH MD, William DeJong PhD, Daryl Cioffi BA, Lucero Leon-Chi BS, Timothy S. Naimi MPH MD, Alisa A. Padon PhD, David H. Jernigan PhD & Ziming Xuan ScD MS MA
“This study is the first to compare the extent of youth appeal of alcohol advertisements for brands popular among underage drinkers vs. brands unpopular among underage drinkers. We found that the advertisements for more popular brands were significantly more likely to be perceived as appealing to youth. This research is important for two reasons. First, it informs the debate about whether alcohol companies are targeting youth with their advertising. If youth-oriented brands are more likely to contain youth-oriented content, this could be an indication that the companies are preferentially trying to reach underage youth. Second, the research may help shed light on the debate about whether alcohol advertising is effective in influencing youth drinking behavior. If brands whose alcohol ads appeal more heavily to youth turn out to be the same brands that are popular among youth, this could be an indication that the advertising is influencing youth brand choices.” – M. Siegel
Oxford Recovery Housing: Length of stay correlated with improved outcomes for women previously involved with the criminal justice system
Authors: Leonard A. Jason PhD, Doreen Salina PhD & Daphna Ram PhD
“This study examined the influence of recovery homes on a sample of former substance using women with criminal justice involvement. Findings suggest that length of stay of 6 or more months is critical for those in recovery homes. This highlights the importance of promoting longer lengths of stay for individuals in recovery, and the importance of understanding the processes through which longer stays influence better outcomes.” – D. Ram